Ultra Health, a regional cannabis producer, was denied a New Mexico True certification for its product.
The certification program allows producers approved by the Tourism Department to use New Mexico True branding on their products. The goal, according to the organization’s website, is to improve the marketing for products that are 100 percent New Mexico made. Qualifying businesses must produce something 100 percent made in New Mexico, or can sell animal products from livestock 100 percent born and raised in New Mexico or market agricultural products 100 percent grown in the state.
Ultra Health will be the title sponsor for the Gathering of Nations Powwow,but the organization was recently denied a sponsorship at the Albuquerque International Balloon Fiesta.
According to the New Mexico Department of Health, medical cannabis producers in the state brought in almost $9.9 million in total receipts in the first quarter. The Santa Fe Reporter reports that Ultra Health brought in about $727,000 of that money.
Ultra Health is the sixth-highest-grossing medical cannabis producer in the state, according to reports obtained by the Santa Fe Reporter.
Read the entire story from the Source: Ultra Health denied #NMTrue certification by New Mexico Tourism Department – Albuquerque Business First
