Cannabis SEO
Our blog post, SEO: 7 Reasons to Get Started Today describes why SEO is valuable to any business. This blog post will identify the trouble with cannabis SEO as the industry knows it.
The evolution of the industry has increased web search’s about cannabis and the industry. Common questions include cannabis legalization status, purchase limits, how to obtain licensing or patient cards, and “dispensaries near me”.
However, some online platforms are restricting the content available to users. For example, Facebook and Instagram often restrict the use of the word marijuana or cannabis in advertisements and in user “groups”. Google also banned the use of cannabis ads on their search engine. For a market that already has strenuous regulations, these restrictions can be make or break for a marijuana company trying to gain traction to their website. All the more reason why it is important to understand the trouble with cannabis SEO, and how many companies are working around these issues.
Instead of using words such as marijuana and cannabis, many dispensaries are leaving those words out all together! Marketing has become crafty with what words are driving promotions. Because of this, the website development and marketing teams must work cohesively to implement a plan for success. Additional resources are also available to the cannabis industry. For example, Google Trends can help a business understand what key phrase or words to use in their SEO title.
